This article explores the five core principles of ethical marketing: transparency, authenticity, respect, honest advertising, and responsibility. Kathie's experiences with Amy Porterfield underscore the importance of trust, lasting connections, and respecting audience boundaries. Discover how these principles can transform your coaching and entrepreneurial approach, fostering authentic connections and eschewing get-rich-quick schemes. Explore Kathie's ethical coaching philosophy and join her newsletter for a community dedicated to responsible business practices. Together, we can reshape the coaching and entrepreneurship landscape with ethics at its core.